Built for agencies managing local SEO at scale
- Complete profile audit on demand
- Weekly automated performance snapshots
- Landing page SEO analysis
- Historical trend tracking from day one
- Automated review tracking and storage
- Response rate monitoring with gap alerts
- AI-powered ToS violation detection
- Review velocity and sentiment trend analysis
- Keyword ranking tracking across all client locations
- Ranking change attribution analysis
- Search volume and CPC data per keyword
- Priority scoring so you know what to fix first
- Side-by-side competitor performance comparison
- Competitor keyword ranking analysis
- Competitive gap identification
- Historical competitor tracking over time
- Daily impression charts with Search vs Maps split
- Desktop vs mobile visibility breakdown
- Website clicks, calls, and direction requests over time
- Prior-period and year-over-year comparisons
- Profile history timeline with weekly snapshots
- Field-level diffs for categories, hours, contact info, and more
- Filter changes by profile area (identity, contact, hours, media, etc.)
- Correlate listing changes with ranking shifts over the same period
Automated for efficiency. Deep enough for every conversation.
The platform runs automatically: weekly reports are generated for every client, delivered white-label in your branding. You get competitor change alerts, review monitoring and flagging, and new client audits on demand.
When you need to go deeper, it's all there: full ranking change attribution, AI sentiment analysis across all reviews, GBP ↔ website alignment gap detection, opportunity scoring per keyword, and competitive gap analysis with historical tracking.
When a client asks why their ranking dropped, you'll have the answer before they finish the sentence.
- Full ranking change attribution connects every shift to specific GBP events, review patterns, and competitor moves — automatically logged every week.
- Week-over-week comparisons across every trackable element mean you can walk into any client call with evidence, not guesses.
Simple, Transparent Pricing
Choose the plan that's right for your agency.
- Weekly audits for up to 20 locations
- Advanced review analytics
- Advanced GBP analysis
- Weekly review monitoring
- Track up to 2 competitors per location
- Weekly audits for up to 50 locations
- Advanced review analytics
- Advanced GBP analysis
- Weekly review monitoring
- Track up to 2 competitors per location
- AI TOS violation detection
- White-label reporting
- Priority email & chat support
Frequently Asked Questions
Find answers to common questions about LocalScout.
LocalScout reports are built for business owners, not SEO professionals. Plain-language AI narratives explain what's happening and what to do about it — no jargon, no charts that need explaining. Agencies consistently use them as retention tools because clients can see progress even before rankings move.
Yes. Growth and Agency plan subscribers can add their agency logo, colors, and contact information to every report. Your clients see your brand, not LocalScout's.
BrightLocal and Whitespark are strong tools for citation building and rank tracking. LocalScout is built specifically around GBP performance — reviews, profile completeness, posting activity, competitive gaps, and landing page alignment. Where those tools tell you where you rank, LocalScout tells you why, and what to do about it. The white-label automated reporting also removes the manual work of building client deliverables each month.
Every flagged issue in the report includes a plain-English explanation of why it matters and a specific recommended fix. The report is designed to make you look like the expert, not create more questions you have to answer.